Brand stories do not start with taglines. They start with the name people type or tap into their browser. Before they see your logo or read your copy, they see your domain.
When that domain is short, clean, and confident — alooy.com instead of something crowded or improvised — the story begins on the right note. It says: this brand is intentional about details.
A strong domain also makes it easier to keep your story consistent. The same name sits on your email addresses, social bios, packaging, and app store listings. Every time someone shares a link or screenshot, that name does a bit of extra work for you.
If you are building a brand designed to last, choosing a domain like alooy.com is one of the simplest long-term storytelling decisions you can make.