Pricing a premium brandable domain is part data and part judgment. There is no single price tag everyone agrees on, because value depends on who is buying, what they plan to build, and how much the name reduces their future marketing friction.
A reasonable starting point is to look at comparable sales: similar length, similar structure, and similar extension. Five-letter .COM sales regularly land in the low-to-mid four-figure range when they are pronounceable and brandable.
Next, you factor in strategic fit. A name like alooy.com can serve multiple categories: fashion, apps, media, consumer tech, and more. That flexibility typically justifies a stronger price than something that only fits one narrow niche.
Finally, the seller has to decide whether they are pricing for speed or for maximum return. Setting alooy.com with an asking threshold of offers over $1,999 USD places it in a range that is serious enough to filter out noise but still accessible to well-funded solo founders and early‑stage teams.