Many founders underestimate the subtle drag that a weak domain creates. If your URL looks improvised — with hyphens, numbers, or an unfamiliar extension — it silently signals that the brand is still temporary.
Switching to a clean .COM such as alooy.com changes that impression. Investors, partners, and customers are all used to seeing serious companies attach themselves to simple, confident names.
Upgrading the domain is also one of the easiest brand improvements to execute. You do not have to redesign your product or rewrite all of your messaging. You simply migrate your existing site and assets to a stronger address, then let the new URL do its job across every channel.
For brands in competitive spaces, this can be the difference between being remembered after a conversation and being forgotten the moment a browser tab is closed.